Digital Marketing

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Digital Marketing

Digital Marketing entails all the activities undertaken on the web to promote your brand or company. The objective is to gain the attention of prospective customers or users for your product or service convert them into leads thereby increasing sales.

Many different activities on various platforms are undertaken depending upon what's most suitable for your business and the target audience.

SEO

When we refer to SEO it simply means Optimization of your company website on Google in a manner such that it ranks high during a search and is visible to users easily, ideally that would be the first page of a Google search. SEO is broadly divided into On-page and Off-page.

On-page

On-page refers to the lines of code that is built into your company website by developers to help Google index the website in a prescribed manner. Some of the measures taken are

  • Technical Optimization: This includes the Server Speed & Source Code
  • Content Optimization: This includes Content, Graphics, Images, Videos and Meta tags optimization
  • Design Optimization: To have a uniform performance of the website on different screen sizes, Google ranks a mobile friendly website higher by default, File sizes and call to action optimization is also undertaken.

Off-Page SEO

Off-Page SEO refers to the activities undertaken by the digital marketing team outside website and on search engine results pages (SERPs).

Building back links by the digital marketing team is the most important part of Off-page SEO, the better the back linking the better the website will be ranked in a search it is a continuous exercise which has to be undertaken every day to yield results and keep a website at high visibility.

There are 3 types of link building

  • Natural Links
  • Manual Links
  • Self-created Links

SEO when implemented in a methodical approach is a high impact activity. It does not give instant results and takes about 60-90 days of effort to show results. SEO should be a part of every good digital marketing plan.

Social Media Marketing

All Social Media platforms offer advertising tools to promote brands. Most of us are very familiar with it and during surfing our favorite social media platform have come across many such Ad's.

Facebook offers some great tools to precisely target your Ad's at the segment that's most suited to be a prospective customer. Your Instagram can be linked to the Facebook account to run parallel campaigns on both platforms at the same time with the same messaging.

Twitter is a great way to engage with customers and have an open line of communication with them and build a community.

LinkedIn is a great platform if your brand is seeking to engage with the age group of 20+ professionals

Google Ad's

Google Ad's offers multiple methods of showing your Ad's to consumers,

Google Search Ad's Google is where people search for what to do, where to go and what to buy. Your ad can appear on Google at the very moment someone is searching for products or services like yours.

Google Display Ad's can help you promote your business when people are browsing online, watching YouTube videos, checking Gmail or using mobile devices and apps.

Digital marketing plan has to be tailor made for each brand. Each social media platform has evolved and has its inherent demographic defaults. We at LH Webservices do a lot of homework before we come up with a digital marketing plan for your company. Our SEO & SMM experts have been at it for a long time and have handled social marketing across many countries. Reach out us so that we can give you a customised digital marketing plan that's been researched only for your brand.