When it comes to your website, you want to be found. It's as simple as that. Search engine marketing (SEM) is the power of reaching Internet users through both organic search engine traffic and paid advertising placement. If your website does not show up on search engines or through paid advertisements, you will not get the traffic and sales you need.
At LH Webservices, we can help create a custom approach to search engine marketing, which will meet your business needs and goals. There are two types of SEM, search engine optimization (SEO) and pay-per-click (PPC). These two marketing approaches can have a great impact when used together. The marketing experts at LH Webservices can help create a unique marketing plan that's best for your business.
Search Engine Optimization (SEO) is a broad term for all the processes and activities that are involved with the proper creation and appropriate maintenance of your business online presence.
Without a doubt the single most important part of any SEO/SEM process. Proper research assures that your website will be optimized around the keywords most often used by the your customers. Without proper research, optimization is likely to yield poor results. In addition to groups of key phrases that are 3 words in length or less, an important strategy is to research for long-tail phrases that are 5 word or longer phrases.
Identifying your Competition
After selecting the best target keywords, it's important to know which websites rank highest in the major Search Engines (i.e. Google, Yahoo, Bing, etc.). This also includes researching Google Adwords budgets and placement of competitors' PPC campaigns.
Evaluating your Competition
Comparing yourself to the competition helps to give an idea of where the initial efforts of strategy and optimization should be focused
Creating a Strategic Marketing Timeline
A timeline of events should be created so that can benchmark progress made during optimization and more importantly, the marketing process. This could include: finishing critical stages of optimization, press releases, article submissions, link-building campaigns,etc.
Keys to Optimization
The following is a list of optimization targets that Google and the other search engines will look for to properly categorize your website.
When prospects are searching for a company they are usually looking for a Local Company. It's vitally important to optimize Local Map Search Engines, Citation Sites, Local Directories, etc.
On-Going Link Building
This is where the "rubber meets the road," with all the optimization essentials set-up it's time to get ranked!
Mirroring a SEO and SEM campaign with a Pay Per Click Advertising campaign can be a great way to bring another traffic stream to the website.
Measuring & Reporting the Analytics
Quarterly Progress Reports include information regarding:
We propose to perform Social Media Optimization (SMO), as SMO is a set of methods to generate importance and incredible publicity to a website in the internet world using social media, online communities and community websites. Social media optimization procedures will drive heavy traffic to a website not only through search engines but through different channels.
Our SMO Services include the following: