SEO/SEM

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SEO/SEM

When it comes to your website, you want to be found. It's as simple as that. Search engine marketing (SEM) is the power of reaching Internet users through both organic search engine traffic and paid advertising placement. If your website does not show up on search engines or through paid advertisements, you will not get the traffic and sales you need.

At LH Webservices, we can help create a custom approach to search engine marketing, which will meet your business needs and goals. There are two types of SEM, search engine optimization (SEO) and pay-per-click (PPC). These two marketing approaches can have a great impact when used together. The marketing experts at LH Webservices can help create a unique marketing plan that's best for your business.

Search Engine Optimization

Purpose

Search Engine Optimization (SEO) is a broad term for all the processes and activities that are involved with the proper creation and appropriate maintenance of your business online presence.

Content Accordingly

Keyword Research

Without a doubt the single most important part of any SEO/SEM process. Proper research assures that your website will be optimized around the keywords most often used by the your customers. Without proper research, optimization is likely to yield poor results. In addition to groups of key phrases that are 3 words in length or less, an important strategy is to research for long-tail phrases that are 5 word or longer phrases.

Identifying your Competition

After selecting the best target keywords, it's important to know which websites rank highest in the major Search Engines (i.e. Google, Yahoo, Bing, etc.). This also includes researching Google Adwords budgets and placement of competitors' PPC campaigns.

Evaluating your Competition

Comparing yourself to the competition helps to give an idea of where the initial efforts of strategy and optimization should be focused

Creating a Strategic Marketing Timeline

A timeline of events should be created so that can benchmark progress made during optimization and more importantly, the marketing process. This could include: finishing critical stages of optimization, press releases, article submissions, link-building campaigns,etc.

Keys to Optimization

The following is a list of optimization targets that Google and the other search engines will look for to properly categorize your website.

  • Meta-tags & Title tag
  • Image Alt tags
  • Content Optimization
  • HTTP Site Map
  • XML Site Map
  • Website Structure Analysis
  • Robot.txt file
  • Intra-Website Linking - HTTP Funneling

    Local Optimization

    When prospects are searching for a company they are usually looking for a Local Company. It's vitally important to optimize Local Map Search Engines, Citation Sites, Local Directories, etc.

    On-Going Link Building

    This is where the "rubber meets the road," with all the optimization essentials set-up it's time to get ranked!

    • Bookmarking
    • Directory Submissions
    • Blog Commenting
    • Article Submissions
    • Press Releases
    • Internet Advertising

      Mirroring a SEO and SEM campaign with a Pay Per Click Advertising campaign can be a great way to bring another traffic stream to the website.

      Measuring & Reporting the Analytics

      Quarterly Progress Reports include information regarding:

      • Work/Changes performed on the website
      • Current Performance in search engines for individual keywords
      • Current Traffic Trends Evaluation of current strategy
      • Recommendations for further growth

        Project Divided into the following Modules


      • Creation of Google Account
      • Creation of Bing Account
      • On Page Optimization
      • Off Page Optimization
      • PPC Program
      • Social Media Optimization
      • Statistical Report

        Activity and Action Plan

        Google Account

      • Gmail creation
      • Webmaster tools
      • Google Analytics

        Bing Account

      • hotmail creation - Need to be listed
      • Bing webmaster tool


        On Page Optimization:

      • Setting up search engine campaigns
        (i.e)
      • Google Analytics
      • Google webmaster tools
      • Yahoo webmaster tools
      • Bing webmaster tools

      • Title and Meta tags for all pages with target keywords
      • Content Optimization for all pages
      • SEO friendly URL generation
      • Optimizing all the product pages with keyword rich
      • Header tags Optimization
      • Internal linking structure Optimization
      • ALT Tag and Title Tag Optimization
      • Generating sitemap.xml for SE crawlers to Identity
      • Creating and Using robots.txt file
      • Generate sitemap.html for customers to navigate easily
      • RSS feeds creation
      • Creating and Optimizing Blogs (Blogger and Word press). -Need to create blog with products in order to get back links and traffic.
      • 404 page optimization
      • Proper maintenance of keyword density in website (optimum 3%)
      • Keyword analysis
          Competitor Analysis

        Off Page Optimization - Need to submit

      • DMOZ submission
      • Yahoo Directory Submission (paid)
      • Local Business Listing
      • Hotfrog Listing (Business Listing and Products Listing)
      • AboutUs.org Listing
      • Quality Directory Submissions
      • Cross-check the Inbound and Outbound links
      • One way link exchange
      • Reciprocal link exchange
      • Three way link exchange
      • Business Listing in Yellow Pages Directories
      • Press Release Submissions
      • Article Submissions
      • Classified Submissions
      • Forum submission
      • Posting comments in relevant blogs
      • Finding Link Exchange partners
      • Finding competitor's back links and exchanging links
      • Sending Link Exchange requests through emails
      • Tracking the keywords position in major search engines
      • Tracking the position of competitors for top 10 keywords in major search engines.
      • Increasing inbound links on a regular basis
      • Writing reviews in review Related sites (ex: www.reviewcentre.com)
      • Submitting Link Exchange details and following up with reports on a regular basis.

        Social Media Optimization: - Updating SMO sites.

        We propose to perform Social Media Optimization (SMO), as SMO is a set of methods to generate importance and incredible publicity to a website in the internet world using social media, online communities and community websites. Social media optimization procedures will drive heavy traffic to a website not only through search engines but through different channels.

        Our SMO Services include the following:

      • News Letters
      • Facebook
      • Twitter
      • Digg.com
      • StumbleUpon
      • Reddit
      • Design Float
      • Mixx
      • Technorati
      • Delicious
      • Blogs
      • Forums
      • Videos etc.