Big or Small all companies should have a clear marketing plan, depending on the product or service your company offers, prospective customer can be broadly categorised and the best suitable platform to communicate and engage with your audience can be chosen.
Once the customer / user is segment is identified and the social media platform where you are most likely to connect with your customer is also identified, the final step is to determine a monthly digital marketing budget for your company.
A clearly defined budget is necessary to introduce your brand & educate users about your service / product. Effective communication about your company its products / services will attract users.
