In this blog we will understand what Google Display Ads are and how it is medium for building brand awareness and engaging your customers with your brand.
A Google Display AD is shown or served across many million websites and mobile applications that are part of the Google ecosystem. Display Ads are visually more communicative as product images can be a part of the AD.
Display Ads are the Ads that you see every day across the web while you are going about your daily life, so you see these ADs at the bottom of a news site, on the right- and left-hand side of website, or on top like a banner.
Google Display Ads are best deployed as a part of Remarketing Campaign, it is highly effective in creating brand reinforcement in the minds of prospective customers.
Display Ads are the most cost-effective strategy to achieve the following brand objectives.
Brand Awareness: When a brand is newly launched in the market, the first thing it requires is brand awareness, just making the masses aware that your company sells a particular product or service, spreading awareness about the company, its products offerings is very important task. Google Display Ads are shown across millions of websites and mobile apps thus ensuring that your brand is visible to millions of people surfing the internet across geographies of the country thus creating mass brand awareness in a short period of time
Brand Recognition: A unique logo, corporate colors and brand guidelines are all created to drive home instant brand recognition by customers. As Google Display Ads enables companies to use pictures / infographics in the ads, the visual communication creates a reinforcement of the brand in the minds of customers.
Brand Recall: Repeated exposure to a color pattern and unique logo via google Display Ads creates a brand recall in the customers, so that while making the purchase at a shop or store they mention the brand name of your company rather than the product name.
Brand Image: Cultivating a Brand Image using visual of images of the product, Google Display Ads clearly communicate the brand as premium or mass, luxury or affordable.
Every company should use Google Display Ads as part of its marketing plan in sync with the objectives it wants to achieve for its Brand.
Want to get into the details, give us a call and we help you deep dive into the world of Google Display Ads.
