Google Ads are predominantly divided into two categories
- Search AD’s
- Display AD’s
Both the services work on the principle of Pay Per Click or as it is commonly referred to as PPC in digital marketing scope of work.
Google Search AD’s are an on-demand service where a user is shown an ad based upon the keywords that are input in the Google Search. Once a keyword id input by the user Google Search Engine retrieves and displays the most relevant information on the first page including AD’s which are displayed right on top of the results page to drive user engagement.
Companies bid against each other to get the top spot on the search results page, the price of the AD depends upon many factors such as the domain of your product or service, the competition etc.
Google Search ads are able to generate sales and revenues for companies as AD’s are served to potential buyers exactly at the time that they are looking for the product or service.
For example, your company specializes in selling office furniture in Kanpur and you have decided to utilize Google Search ads to reach out to new clients or buyers in and around Kanpur. The AD will be displayed to everyone who searches for office furniture in Kanpur, helping you to build your brand and get new customers.
The best part is that you get charged only if a user clicks on your AD, hence the term Pay Per Click is used for Google Search ads, you don’t get charged for merely for appearing as a search query result on the top of the page.
The practice of charging for an AD only if a user clicks on the Google Search ad makes it a very efficient and economical option for all companies, big or small and service providers to use in their digital marketing strategy.
I hope you now have a fair understanding of what Pay Per Click or PPC means and how you can utilize it to generate higher sales and profits for your company. Employing a expert who has sound knowledge of how Google Search Engine works will get you better results for you allocated marketing budget.
